You’re on your way to creating the perfect webinar. 

These are the steps you’ll need to follow in order to complete your first webinar.

The first thing you will want to do is select a webinar tool. I use Demio for all my live webinars and automated webinars. Compare to other webinar tools here.  

*Get $49 OFF using promo code GMP-DISCOUNT

Scroll below to our suggested webinar script. Feel free to use this as a guide and change or add to it as best fits for your purpose. 

Available for purchase, our Perfect Slide Deck Template. Use this fill-in-the-blank Slide Template along with your script to create the perfect webinar. We’ve spent years developing this template and now you can use it yourself for just $47.

Creating a good webinar is about being clear and thoughtful with your words, but also being personable so you connect with your audience. Your audience is sure to take action if you “sell” well. 

To do that well, you should take a few minutes to prepare for your webinar. If you’re doing it live, you might take up to a few hours to prepare. downloadable powerpoint slide deck makes it easy to 

If creating the perfect webinar is your goal, this is how you do it... 

First, Keep a Few Things in Mind

1. Use theatrical storytelling. You need to engage your audience in the same way a playwright might engage his. Your webinar script should have a beginning, middle and end with a little bit of suspense. 
2. Use real life examples. The most effective webinar scripts begin with a personal story. “I used to be so annoyed about ____ problem. But then I found _____ (your product or solution). 
3. Use brevity and clarity. Do not divulge everything you know about every topic. The worst webinars are ones in which the host rambles instead of getting to the point. Be concise. 
4. Speak in a conversational tone. Don’t sound the slightest bit “know it all” or “condescending” or “weirdly professional.”
5. If you’re doing a live webinar, the best day to do them is Tuesday, Wednesday or Thursday. The best time do do them is just before or after lunchtime. So 10:30/11 am or 1:30/2 pm. 

We’ve tested styles among our various personal and professional websites (growthmarketingpro.com, realtyshares.com, plushcare.com, begoodclothes.com) and this seems to be the winner in terms of engagement rates and % of webinar viewers that take the desired action. 

Watch how I put this webinar script into action…

Welcome to today’s Webinar. 

Today we will be talking about how to___ (start a, make a) in ___ (amount of time). 

My Name is ____, and I’ve been working in _____ (industry) for ____ years here in _____ (city), helping ____ (number) people do ______. 

Tell a short personal story about the challenges and struggles you dealt with or that you know people deal with, until you realized how to solve that problem by doing ____.

Today I’m going to explain, step-by-step, how to do ______. 

(If you’re doing a live webinar:) If you have any questions for me throughout the webinar, feel free to ask them in the side panel and I will try to get back to you during the Q&A at the end or at least within the next day or so. I won’t be responding in the next (time) as I’m presenting.

So just to give you an idea of what I’m going to be talking about today, here’s exactly what you will learn from this webinar. 

WHAT YOU’LL LEARN TODAY 

You’ll learn EXACTLY what you need to do, step-by-step, to _____.

You’ll learn _______.

You’ll get access to all the materials you need to use/learn/download.etc now to do _____.

You might want to mention a reason why your listeners should stay until the very end of the webinar. You can provide them some incentive for doing so, like a special offer, a recording of the webinar or a free ebook. 

Let’s jump right in. (Spend the next 5-40 minutes providing real, true value for your listeners. Everything they need to know in order to go and implement their learnings and see the same success you saw.)

If you have an offer for your listeners, now is the time to prep the audience to hear it. You’ve shared a ton of value with your listeners by this point, so now it’s time to tie in your product or service with the solution you just provided. 

The offer should be unique (they can’t get it anywhere else) and valuable (you should demonstrate the true value of the offer and the the special price or discount they are getting for it by acting today).

Create urgency by adding a countdown to your offer.

Now it’s time to open up for Q&A. 

By presenting the offer first and doing the Q&A after, you can answer questions about the presentation and about the offer. 

Stay on and answer everyone’s questions until there are none left, no matter how long it takes. 

Not everyone will take you up on your offer at this moment, but you should follow up with an email in the next 24-48 hours that includes a recording of the webinar, a reminder about the offer and a reminder about the benefits of the offer.

These are the steps you’ll need to follow in order to complete your first webinar...

The first thing you will want to do is select a webinar tool. I use Demio for all my live webinars and automated webinars. Compare to other webinar tools here.  

*Get $49 OFF using promo code GMP-DISCOUNT

Available for purchase, our Perfect Slide Deck Template. Use this fill-in-the-blank Powerpoint Slide Template along with your script to create the perfect webinar. We’ve spent years developing this template and now you can use it yourself for just $47.

Hailey is the Co-Founder at GrowthMarketingPro.com.

She's led growth at venture-backed startups in San Francisco and around the world, generating millions in revenue. 

www.growthmarketingpro.com